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Promo Gear – Advertising Tool in Sporting Events


In sporting activities, people get to use a lot of equipments or gears for the activity. In cycling for example, cyclists use a wide array of equipments: the bicycle itself, their uniform, their cycling shoes, the teardrop helmet, sunglasses, water bottles, and many others. The list is quite long but it speaks for only one sport. If other sports are taken, you could only imagine what a promotional coup it would be if the company will be advertised by handing out free promo gear to athletes as well as to the spectators.

Choosing the Right Promo Gear

In order to make a promo gear as an effective advertising tool, you have to make sure that the sport you choose to sponsor the athletes playing the game has a strong popularity base. This way, you can enjoy a multiplicity of benefits by making sure that the gears will be seen by the audience frequently. A key thing to consider here is the number of spectators in a game. For example. If soccer is the most popular sport, then it may be wise to sponsor the equipments used by a soccer team because the gears then will serve as a promotional stunt. The pitfall that you should avoid is the wanton sponsorship of just about any sport without the guarantee of a handsome return after advertising expenses.

Designing Promo Gear

Any promo gear should be beautifully designed with the company name embroidered on it to make sure that the company will achieve the goals laid down in advertising the product. For example, when designing bags, the company name must be emblazoned on the side of the bag that is prominently displayed to the audience so that they can easily it.

The Importance of Quality in Promo Gear

One important factor to consider when giving out a promo gear is the durability and the quality of the material. Because such equipments serve the main function of promoting a company, any dismal performance or any doubt on their quality can rebound to the same impression on the company they are promoting. It may be an unfair assessment, but that is the inevitable conclusion if the gear do not live up to the expectations. That is why it is important to always give emphasis on the quality and the strength of the material used for such gears.

Matthew Zande is an advertising and marketing expert. He is widely knowledgeable about promotional products, corporate gifts, and the like for which people have the need or want to possess. There are so many products that fill the gap between “wanting” and “needing,” and people should be aware of the many choices they have when it comes to merchandising items. Finding the right product for the right interest is the key to the world of merchandising, and his articles help shed some much-needed light on what products work for what people.

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May 12, 2017